Summary of Crohn’s & Colitis UK ‘More IBD Nurses–Better Care’ campaign activities 2016–2019
| Objective | Action | Outcome | Impact |
| Raise awareness of IBD nursing services at Trust Board level. | Chief executive and Director of Nursing Email Campaign. | 1292 e-letters sent by charity supporters to hospital Chief Executives and Directors of Nursing. | 8 business cases reviewed or submitted as direct result of campaign. |
| Health Service Journal Supplement focused on value and impact of IBD nurse Specialists role | https://www.hsj.co.uk/nursing/a-powerful-case-for-Specialists-nurses-/7015631.article 15 | ||
| Increase networking and peer support amongst IBD Nurse Specialists. | Development of a Crohn’s & Colitis UK ‘Find an IBD Nurse Specialist Map’ | https://www.crohnsandcolitis.org.uk/support/find-an-ibd-nurse-specialist | Average 2,500 uses of map search function per quarter since 2016 |
| Development of health care professional pages on charity website; best practice guidelines, example job descriptions and successful business cases. | https://www.crohnsandcolitis.org.uk/healthcare-professionals/build-an-ibd-team/building-your-business-case-v2 | Average 7000 page views per quarter since 2016 | |
| Creation of a closed Facebook Page for IBD Nurse Specialists supported by the Royal College of Nursing. | 580 current active members | Peer support, sharing of best practice, benchmarking and networking most valued aspects reported by members (September 2019) | |
| Workforce Planning | Review of the National Standards for IBD Nurse Specialist numbers | New minimum workload recommendation of 2.5 WTE per 250,000 (maximum 500patients per IBD nurse)16 | Incorporated in 2019 IBD Standards Update |
| Identify IBD Nurse Specialists of the future | ‘So you want to be an IBD nurse’ study days for nurses with an interest in IBD | X 2 Events held in London & Edinburgh | 110 applicants for 60 places, 2 vacant IBD nursing posts filled by attendees |
IBD, inflammatory bowel disease.